\ The image to the right was making the rounds on Facebook over the weekend. I can take a joke. Hahaha. On a more serious note, the state Tourism Office spent $200,000 on advertising in Chicago reminding residents that they can "warm up in AZ." If this brings in some visitors with money to spend, good on them. Like it or not, tourism is one of Arizona's most important industries — and also a source of mostly low-paid jobs.
On the other hand, if it brings more people to stay, it is a calamity. Arizona needs about 4 million fewer Midwesterners. And the ones — Anglo, older, Republican — that come will merely reinforce the reactionary politics of the state, a la "the Big Sort."
Arizona's experience has made me deeply suspicious of people who move places for the weather or of states that promote sunshine as their prime asset.