So wealthy Republican Gov. Douglas A. Roscoe Jr., aka "Doug Ducey," has ordered the state Commerce Authority to "rebrand" Arizona.
As Arizona Daily Star columnist Tim Steller pointed out, the state's problem isn't image but reality. If you doubt this, read through our Arizona's Continuing Crisis. Scan eight years of columns here. Correct those appalling problems identified and the Grand Canyon State will regain its luster.
But I'm not sure the in-state media are prepared, or would be allowed, to go far enough in examining the situation.
Arizona is at or near the bottom of almost every measure of economic, civic or social well-being, a national beacon of bigotry and know-nothingism, precisely because of the ideology Gov. Roscoe worships. Getting there has required an enormous amount of civic vandalism but Republicans got it done.
Specifically, this one party has controlled the Legislature, the most powerful branch of government, since the 1980s. All but two governors were Republicans. At the same time, the GOP moved from being a mass political party to one of ever more extreme "conservatism." Centrists were pushed out. Incumbents feared a challenge from their right, so became ever more ideologically enslaved. The result is what I labeled in 2001 the Kookocracy.