1. While it is true that similar anti-gay Jim Crow laws have been introduced in at least nine other states, only Arizona passed it through both houses of the Legislature. It would have become law if not for the veto, under great pressure, by Gov. Jan Brewer.
2. Context matters. Arizona has already gained national infamy from such things as the anti-immigrant Jim Crow SB 1070, the ongoing misdeeds of the High Sheriff of Maricopa County, his highly publicized immigrant "sweeps" and horrendous jail conditions, Brewer wagging her finger in the face of the president of the United States with her mouth open in a hectoring pose, the assassination attempt on Rep. Gabrielle Giffords and ongoing gun liberalization, including guns in bars.
3. Phoenix is the nation's sixth most populous city, Maricopa County the fourth most populous county and the Phoenix metro area the 13th largest metropolitan statistical area. This is not rural Oklahoma. It has bureaus of influential news organizations, including the New York Times. So Arizona's Krackpot schemes will be noticed.